Our export team flew to Southern California in order to give commercial support to the sellers.
The first day we were very animated in the company of Mark, from Wine Warehouse who with his energetic attitude and entrepreneurial spirit, accompanied us to visit restaurants and shops in the areas bordering Los Angeles. The feedback turned out to be very positive and the cava, as we realized during the last trips, is a product that finally starts to have a good status.
The following day, in company of Danielle, who visited our winery two years ago during the periodic visit that Classical wines organizes each year and who hosts pleasant memories of our winery, we toured restaurants and end customers. The day is much more intense than the previous one, visiting a total of 6 wineries and restaurants. The interest was very high and the questions were very frequent and specific. The implicated areas were Hollywood, Beverly Hills, Downtown, a potential market for our brand and the embodiment of our desire that finally becomes reality.
The days followed with an increasingly intense agenda and this motivated us and made us even more pretentious and hopeful.
Between clients and clients, we found different situations and scenarios to consider. A restaurant was intrigued with our products and passed a command at the time of the visit; other customers remained faithful to their Prosecos and are immovable.
Later, we moved to Orange Country to spend a day working with Edward, discovering every corner of the spot and getting to know the inhabitants up close. This county is one of the pristine areas of the United States. An always-sunny place, full of breathtaking views of the ocean and rich of attractions for all ages.
In one of our routes, we met the owner of an Italian restaurant that serves our Extremarium cava and he is so much satisfied with our products that he would like to expand its range with new references.
There is no doubt that Orange County is a key for us being a tourist and family place, we do not forget that it has the Disneyland Park. Among characters such as Alice in Wonderland, Dumbo and Mikey mouse, and restaurants where meals are organized with the best-known characters, we organized a tasting of our products. It was something sensational and in special and sometimes strange company!
The last day is propaedeutic and served as a training for the Wine Warehouse team that consists of 20 workers with a subdivision in Sothern team and Northern team. Our intention was to clarify and explain the process of elaborating a cava, since not everyone has knowledge of the traditional method of production and enter more specifically about our range of cavas.
This business trip was surely unique in its kind and incomparable. Summing up we can firmly affirm that the US market is receiving our products very positively and openly, the outlook is very versatile and the interest and desire to try new products, experience new sensations and pairings and the value of quality, is very great.
The sixth edition of Wine Gardens at Sieraków Manor (Poland) took place on 8th of June.
This year was full of innovations, which gave admirable results. Apart from the good optimization of time and of the organizational aspects, one of these new initiatives was the 60s ˗themed party, very funny! Concerts, music, dances and, of course, wines, cavas, prosecos, and champagnes, have undoubtedly been the protagonists.
The fun-professionalism binomial has perfectly worked, leaving a mark on the hearts of the participants, who surely understood the philosophy of our distributor Dom Wina and the eccentricity and uniqueness of the event.
The participants were 400, most of them from the wine club of Dom Wina and there were many bloggers and journalists.
A total of 140 wines and spirits from countries such as Argentina, New Zealand, South Africa, Chile, Uruguay, Georgia, Moldova, Slovenia, Hungary, Poland, Israel, Italy, France, Spain and Scotland.
A competition of wines and spirits took place during the event with the following results:
I. Best white wine
1st place — Winnica Turnau Solaris
2nd place — Winnica Turnau Hibernal
3rd place — Golan Heights Winery Yarden Chardonnay
II. Best rosé wine
1st place – AT Roca Brut Rosat
2nd place — Chateau Vartely Individo Cabernet Sauvignon
3rd place – Chateau Gassier Le Pas du Moine
III. Best red wine
1st place – Golan Heights Winery Yarden Merlot
2nd place – Monte Faustino Amarone Valpolicella ex-aequo
2nd place – Santalba Ogga ex-aequo
3rd place – Salvano Barolo
IV. Best spirit
1st place — Dwor Sierakow Elderberry Vodka
2nd Place – Jura 18 YO
2nd place – Vodka Sierakow Manor Pepper ex-aequo
2nd place — Vodka Sieraków Manor Roast Grain ex-aequo
3rd place — Rum Dictador 12 YO
For our export, team it was an experience never lived before. We did not hide our initial perplexity in disguising ourselves, but we had such a happy and funny night that soon shame left room for good vibes and extravagance.
The influx to our stand was very good, there were moments where the queue to try our range of cavas was endless, moments of stress that we could quickly overcome with encouragement, motivation and gratitude in having been able to participate in such a great event. We hope the seventh edition will arrive soon and we cannot wait to discover the new themed party!
Despert began to import wine in Belgium after the First World War.
Of course, at the dawn of the company, the focus was much more towards the importation of French wines, but the new members of Despert also challenged themselves by starting to deal with wines from Spain, Portugal, Italy, Chile and South Africa, a challenge for them!
Our team has maintained with them for years a relationship of trust, professionalism and true friendship, every time they visit us or we visit their land, the treatment is the most enviable of all. One of the last events we attended was a promotion action. For us Despert is a great central figure for what is the Belgian market, always loyal to ou Extremarium range.
Our intense but pleasant journey started very early in the morning, where the event allowed us to attend the stands of different wineries to meet and taste the products offered, not only from those wineries that were present at the event, but also from those that did not have representatives there. Consumers had in this way the possibility to taste 200 wines among which our cavas.
Extremarium Brut Reserva and Extremarium Brut Nature Rosado competed with Spumante, Cremant, South Africa sparkling wine and Champagne.
Our Extremarium was of great interest. This cava is the fruit of our vineyards, where we breathe a fresh and healthy air, in an area characterized by an intact bucolic landscape, where the land is prepared to receive every year the fruits of the vines in its belly. An environment where the crunch of the leaves, the song of the birds and the noise of the fatigue of the vintners, who work tirelessly these lands, take visitors from these parcels to another dimension. A remote dimension to the frenetic pace of cities and the stress of everyday life. A cava, which is a hymn to the little joys of life that are made of unforgettable moments in the company of our loved ones.
Statistics show that the rosé version of the Extremarium cava has been one of the best-selling products. The fact of participating next to the sparkling products was positive and of good impact facing our cava. Analyzing the success of the event and listening with great attention to the feelings and reflections of the participants, we believe it is possible to increase our product range in Despert and participate with other references. We hope our next planned trip will arrive soon.
Belgium for us is a culturally very advanced country, where visitors are taken cared and pampered. Homeland of intense history, rich of beautiful medieval cities, varied cuisine and vibrant atmosphere of its streets. The inhabitants know how to live in a simple way, enjoying nature and this makes them very inclines to our business philosophy.
Finally, it was time to embark on our great journey full of expectations for the great continent. Our mission began in Chicago with the main purpose of visiting the distributor that Classical wines has in the city, Connoisseur Wines.
Classical wines apart from distributing, imports wines, working with wineries such as Can Feixas and Mas Fi.
Our agenda was full of appointments, we visited 16 points of sale, between wineries and restaurants and the result was that more than one restaurant decided to introduce in their menu our versatile Mont Marçal Brut Reserva with the possibility of tasting by glass. In other establishments, which dispose already of the reference Mont Marçal Reserva, Mont Marçal Brut Rosado is awe-inspiring and starts to succeed. Apart from visiting, we also take a break dining and enjoying the cuisine of the country with new customers and explaining our mission, vision and values, making a much more comprehensive and visual presentation of our products.
The third day, encouraged and eager for new adventures, we arrived in Portland to face the distributor of Classical wines called Galaxy Wines, importer from brands such as Can Feixas and Llopart and a faithful collaborator of our winery.
Analyzing its history, we saw that the importer buy more Mont Marçal comparing with other part of USA. Between the appointments prefixed with the responsible of Spanish wines and a seller, the dynamics was the same as the previous days. Dinners, tastings, promotional activities and visibility of the brand were the protagonists of these unforgettable days full of endeavors.
Seattle was our last stage; there we met Almudena and Steve, the directors of Classical Wines. The main theme of our meeting was the communication of the new organizational and structural changes of the company, useful to redirect the company towards a new path, where the future we hope smiling and where the quality is the pillar of our objectives. They told us about the qualitative improvement in the last two years, something that customers perceive more and more.
Summarizing, we can value this trip as very positive, the American market is growing, the cava begins to be part of the lives of Americans and this is not surprising given the innovative and proactive nature of this population. We know that the nature of the Americans is to be honest, competitive, energetic and ethnocentric and once they are loyal, they know how to be very devout.
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