Hungarian culture is one of the richest cultures known in Europe. Hungary is a nation that for decades has been supervised by the Soviet influence, but nowadays, freed from this heavy burden, it is a country, proud that wants to show the world its tradition and its folklore without forgetting to announce the magnificence of its cultural and artistic heritage.

The mission organized by the Cambra de Comerç de Terrassa and planned by the expert in International Trade Montse Llimós Torres had positive results for our brand. In addition to our team, a Novell coffee commercial and a commercial industrial machine joined the market research mission in Hungarian lands.
It is important to keep in mind that Hungary is a very difficult market to penetrate. Strategically, it is a very central country which borders Austria, Croatia, Romania, Serbia, Slovakia, Slovenia and Ukraine and it is very important to be present, but we must bear in mind that apart from its political situation, Hungary is a quite protectionist country. The most important sectors for them, what the import is concerned, are the secondary and tertiary sector (machinery, services, technology).

As far as the wine sector is concerned, it should be noted that in recent years Hungary has experienced gradual growth, but also a reduction in the volume of imports and an increase in exports, being a reference country in the wine sector with its production of Tokaji. The Hungarian government and the companies themselves invest in advertising campaigns and use different means to attract attention to local wines.

The price for the Hungarian market factor is decisive and it is considered that the value of Spanish wine is better than the Hungarian one. We can affirm that Spanish wine is more competitive and we have to seize this leads. Another reason for the presence of Spanish wines is the fact that it considerably increases the offer in a country where wine is a drink that is traditionally part of gastronomy. The white wines that our land offers are emerging in recent years compared to the consolidated red wines, especially those from the Rioja appellation of origin.

Cava is a bit delicate product to treat because there are sparkling wines that supply most of the consumption and, as Germany and Austria are the biggest importers, it is very difficult to penetrate. However, nothing is impossible!

Our export team met distributors, proposing its brand and comprehensively explaining the product portfolio, the processing techniques used and especially their vision and corporate values.
On behalf of the entire export team, we thank for the attention received during the cocktail at the Zenit in Budapest in honor of our presence at the mission. Major Sandor of the Economic and Commercial Office of the Embassy of Spain in Hungary who dealt with the organization of our agenda with professionalism and patience, theb market analyst Tibor and the commercial economic counselor of the Embassy of Spain in Budapest Susana de Ibarrondo and Guerrilla Echevarria.

Our export team flew to Southern California in order to give commercial support to the sellers.

The first day we were very animated in the company of Mark, from Wine Warehouse who with his energetic attitude and entrepreneurial spirit, accompanied us to visit restaurants and shops in the areas bordering Los Angeles. The feedback turned out to be very positive and the cava, as we realized during the last trips, is a product that finally starts to have a good status.

The following day, in company of Danielle, who visited our winery two years ago during the periodic visit that Classical wines organizes each year and who hosts pleasant memories of our winery, we toured restaurants and end customers. The day is much more intense than the previous one, visiting a total of 6 wineries and restaurants. The interest was very high and the questions were very frequent and specific. The implicated areas were Hollywood, Beverly Hills, Downtown, a potential market for our brand and the embodiment of our desire that finally becomes reality.

The days followed with an increasingly intense agenda and this motivated us and made us even more pretentious and hopeful.

Between clients and clients, we found different situations and scenarios to consider. A restaurant was intrigued with our products and passed a command at the time of the visit; other customers remained faithful to their Prosecos and are immovable.

Later, we moved to Orange Country to spend a day working with Edward, discovering every corner of the spot and getting to know the inhabitants up close. This county is one of the pristine areas of the United States. An always-sunny place, full of breathtaking views of the ocean and rich of attractions for all ages.

In one of our routes, we met the owner of an Italian restaurant that serves our Extremarium cava and he is so much satisfied with our products that he would like to expand its range with new references.

There is no doubt that Orange County is a key for us being a tourist and family place, we do not forget that it has the Disneyland Park. Among characters such as Alice in Wonderland, Dumbo and Mikey mouse, and restaurants where meals are organized with the best-known characters, we organized a tasting of our products. It was something sensational and in special and sometimes strange company!

The last day is propaedeutic and served as a training for the Wine Warehouse team that consists of 20 workers with a subdivision in Sothern team and Northern team. Our intention was to clarify and explain the process of elaborating a cava, since not everyone has knowledge of the traditional method of production and enter more specifically about our range of cavas.

This business trip was surely unique in its kind and incomparable. Summing up we can firmly affirm that the US market is receiving our products very positively and openly, the outlook is very versatile and the interest and desire to try new products, experience new sensations and pairings and the value of quality, is very great.

The sixth edition of Wine Gardens at Sieraków Manor (Poland) took place on 8th of June.

This year was full of innovations, which gave admirable results. Apart from the good optimization of time and of the organizational aspects, one of these new initiatives was the 60s ˗themed party, very funny! Concerts, music, dances and, of course, wines, cavas, prosecos, and champagnes, have undoubtedly been the protagonists.
The fun-professionalism binomial has perfectly worked, leaving a mark on the hearts of the participants, who surely understood the philosophy of our distributor Dom Wina and the eccentricity and uniqueness of the event.

The participants were 400, most of them from the wine club of Dom Wina and there were many bloggers and journalists.
A total of 140 wines and spirits from countries such as Argentina, New Zealand, South Africa, Chile, Uruguay, Georgia, Moldova, Slovenia, Hungary, Poland, Israel, Italy, France, Spain and Scotland.
A competition of wines and spirits took place during the event with the following results:

I. Best white wine
1st place — Winnica Turnau Solaris
2nd place — Winnica Turnau Hibernal
3rd place — Golan Heights Winery Yarden Chardonnay

II. Best rosé wine
1st place – AT Roca Brut Rosat
2nd place — Chateau Vartely Individo Cabernet Sauvignon
3rd place – Chateau Gassier Le Pas du Moine

III. Best red wine
1st place – Golan Heights Winery Yarden Merlot
2nd place – Monte Faustino Amarone Valpolicella ex-aequo
2nd place – Santalba Ogga ex-aequo
3rd place – Salvano Barolo

IV. Best spirit
1st place — Dwor Sierakow Elderberry Vodka
2nd Place – Jura 18 YO
2nd place – Vodka Sierakow Manor Pepper ex-aequo
2nd place — Vodka Sieraków Manor Roast Grain ex-aequo
3rd place — Rum Dictador 12 YO

For our export, team it was an experience never lived before. We did not hide our initial perplexity in disguising ourselves, but we had such a happy and funny night that soon shame left room for good vibes and extravagance.

The influx to our stand was very good, there were moments where the queue to try our range of cavas was endless, moments of stress that we could quickly overcome with encouragement, motivation and gratitude in having been able to participate in such a great event. We hope the seventh edition will arrive soon and we cannot wait to discover the new themed party!